Discover AGCO 2014 at NEC Birmingham – Case Study


OneBigStar was delighted to be asked to supply full production to the largest agricultural machinery and hardware manufacturer in the world for the inaugural Discover AGCO Expo at The NEC in Birmingham, UK in February 2014. The AGCO umbrella covers many well-known agricultural brands, including Massey Ferguson, Valtra, Fendt and Challenger. Working with agency JBE we designed and delivered full production to all feature areas:

  • Brand Entrance Tunnel
  • Ultimate Dealership Zone
  • Brand Experience Theatre
  • AGCO Fashion Show
  • Brand Info Screens

The event consumed Halls 6 & 7 of the NEC, requiring one of our largest single inventory draw-downs this year.

Equipment deployed



  • 12no. Robe Robin MMX
  • 12no. Robe LEDWash 600
  • 6no. Robe Pointe
  • 12no. Robe LED Beam 100
  • 12no. Varilite VLX3
  • 12no. Studio Due StudioLED 600
  • 12no. Studio Due ArchiBar 150
  • 3no. Jem K1 Hazer
  • 2no. Jem 24/7 Hazer
  • 8no. Philips Selecon PL1 Zoom
  • 12no. Source Four Profile
  • 8no. Selecon Rama Fresnel
  • 3no. Avolites PowerCube

Lighting Control

  • 1no. grandMA2 Lite Console plus backup
  • 1no. Avolites Tiger Touch
  • 1no. Avolites Titan Mobile
  • All power Distribution
  • All power and Signal Cabling



  • 9no. 42” Panasonic Plasma Display
  • 4no. 50” Panasonic Plasma Display
  • 7no. 65” Panasonic Plasma Display
  • 4no. 32” NEC LCD Display
  • 2no. Liteware OpticalCon DVI distribution system
  • 84no. Chauvet PVP5 LED Panel
  • 164no. Chauvet PVP7 LED Panel
  • 1no. Green Hippo Grasshopper plus backup
  • 1no. Roland V800HD


  • 16no. EV XLE Compact line array
  • 8no. EV QRX 218
  • 12no. EV ZX5
  • EV Netmax and Amplification
  • 1no. Roland M-300
  • 2no. Allen & Heath QU16


Rigging & Hardware

  • 251m H30V Truss
  • 228m H40V Truss
  • 128no. LiteDeck
  • 18no. Lodestar LV Motor hoist
  • 6x6m Mezzanine Structure
  • Event graphics & tension fabric graphic systems

Discover AGCO show 2014 - sound lighting video staging production